EVO Fitness started as a straightforward brief: logo and branding for a new gym in Miami. I dove in headfirst — this was early freelance territory, and I brought everything I had to it.
The design was built around innovation and speed, two values the client wanted to feel in every touchpoint. As the project grew, so did EVO — they expanded into their own supplement line, accessories, and equipment, which meant the brand system needed room to stretch without losing its core identity.
In 2021 I came back to it. The original work held up, but I wanted to see what it could look like with more experience behind it — so I elevated the presentation, designed landing pages to complement the identity, and packaged it as a complete case study. Same brand, sharper execution.
It's the project that taught me what it actually means to build a brand system, not just a logo.